Fortis launches ‘Adayu Mindfulness’, dedicated vertical for mental healthcare, ET HealthWorld


New Delhi: Fortis Healthcare launched ‘Adayu Mindfulness’, a dedicated vertical for comprehensive mental healthcare, alongwith an exclusive collaboration of United We Care and Adayu.

This collaboration will leverage the power of artificial intelligence (AI) to enhance mental well-being and accessibility of care for individuals everywhere, powering it further by Adayu’s trained team of mental health experts to provide holistic care.

Dr Ashutosh Raghuvanshi, MD & CEO, Fortis Healthcare, said, “This new initiative not only emphasises our commitment to addressing the pervasive challenge of mental health but also showcases our innovative approach by integrating AI technology through our partnership with ‘United We Care’. This collaboration is set to transform the accessibility of mental health services, making comprehensive care available at the touch of a button. This is more than an advancement in healthcare technology; it is a movement towards destigmatising mental health issues and enhancing the availability of care for those in need across India.”

Dr Samir Parikh, Chairman, Fortis National Mental Health Programme, Fortis Healthcare said, “As a part of the Fortis National Mental Health programme, we are launching Adayu Mindfulness, a Fortis Group Company, as a dedicated vertical for comprehensive mental health care. India’s mental health burden is estimated at $2-3 billion with about one in every eight people estimated to be suffering from a mental health disorder in some form. Hence, mental wellness solutions are pertinent especially in a society like India where mental health is deeply stigmatised leading to lack of awareness. Having pioneered various initiatives and campaigns on mental health and holistic wellness, the launch of Adayu marks a new chapter in our journey as we merge innovation and AI with clinical excellence and will be offering highest level of care, striving towards our endeavour to foster awareness, improve access.”United We Care’s AI technology will integrate seamlessly with Adayu’s established network of mental health professionals. This combination will offer a comprehensive approach to mental wellness. Users will be able to gain valuable insights into their mental health status through personalised assessments, which are administered by United We Care’s AI virtual wellness coach, Stella. The platform will connect individuals with Fortis’ trained psychiatrists, psychologists, psycho-oncologists, sports therapists, yoga experts, art-based therapy providers, and also physiotherapists, reducing wait times and geographical barriers. It will provide a range of resources, from videos to audios, exercises, and journals, to provide holistic care with a personal touch. Apart from the Fortis 24X7 helpline number, people will now also have access to Stella’s support 24X7, 365 days a year.Ritu Mehrotra, CEO & Founder, United We Care, said “We are thrilled to partner with Adayu, a leader in mental healthcare delivery, to bring our AI-powered solutions to a wider audience. Together, we aim to revolutionise the way mental health is approached, making it more accessible, affordable, efficient, and personalised for everyone.”

  • Published On Apr 25, 2024 at 06:06 PM IST

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